The person behind the words
I'm Larissa Ray, and I help health and senior living businesses communicate with the families who need them most.
How I got here
I spent years writing marketing content. The kind that checks all the boxes: SEO-friendly, professionally polished, hitting all the right keywords. But something was missing.
The turning point came when I started writing for senior living communities. Suddenly, I wasn't just writing about services. I was writing to daughters worried about their aging parents. Sons trying to understand memory care options. Spouses facing impossible decisions.
That's when I realized: the best content isn't about impressing people with expertise. It's about meeting them where they are, in moments of uncertainty, and giving them the clarity they need.
I've been the worried family member searching for answers at midnight. I know what it feels like to need information you can actually understand during a health crisis. That experience shapes everything I write.
What drives my work
Health decisions are personal. When someone is researching treatment options, evaluating care facilities, or trying to understand a diagnosis, they're not in “consumer mode.” They're in “I need help” mode.
I believe the businesses that serve these people have a responsibility to communicate clearly. Not to dumb things down, but to translate complexity into understanding. To replace anxiety with confidence.
That's the work I love: helping health and senior living businesses become the trusted voice their audience is searching for.
How I approach every project
Empathy first
Every piece of content starts with understanding who's reading it and what they're going through.
Clarity over cleverness
Your audience doesn't need impressive jargon. They need information they can understand and act on.
Trust through transparency
Good health content doesn't oversell. It educates, reassures, and helps people make informed decisions.
Let's work together
If you're ready to create content that truly connects with the families you serve, I'd love to hear about your project.