Content that connects

From website overhauls to ongoing content, I create the words that help health and senior living businesses communicate with the families who need them.

Website Copy
Your website is often the first impression families have of your organization. I write clear, compassionate copy that helps visitors understand your services and feel confident reaching out.

Includes:

  • Homepage messaging
  • Service and program pages
  • About and team pages
  • Location pages

Ideal for: Senior living communities, healthcare practices, and wellness businesses launching or refreshing their websites.

Articles & Blog Content
Educational content that positions you as a trusted resource. I write articles that help your audience navigate health decisions while building your authority in the space.

Includes:

  • Blog posts and articles
  • Resource guides
  • FAQ content
  • Newsletter content

Ideal for: Organizations that want to attract and educate potential clients through helpful, search-friendly content.

Patient Education Materials
Complex medical information translated into language patients and families can understand and act on. Clear explanations that reduce anxiety and improve outcomes.

Includes:

  • Procedure explanations
  • Condition overviews
  • Treatment guides
  • Pre/post-care instructions

Ideal for: Healthcare providers who want patients to feel informed and prepared, not overwhelmed.

Senior Living Content
Specialized content for memory care, assisted living, and independent living communities. I understand the unique concerns families face when researching care options.

Includes:

  • Community descriptions
  • Care level explanations
  • Family resource content
  • Move-in guides

Ideal for: Senior living communities that want to connect with families during one of life's most important decisions.

Healthcare Practice Content
Content that helps patients understand your services, specialties, and approach to care. Build trust before they ever walk through your door.

Includes:

  • Service descriptions
  • Provider bios
  • Specialty pages
  • New patient information

Ideal for: Medical practices, clinics, and healthcare organizations looking to improve their patient communication.

Brand Messaging
Foundational messaging that captures who you are and why you matter to your audience. The strategic groundwork that makes all your other content more effective.

Includes:

  • Value proposition development
  • Key messaging frameworks
  • Taglines and positioning
  • Voice and tone guidelines

Ideal for: Organizations that need clarity on how to talk about themselves before creating content.

How we'll work together

Every project is different, but here's the general flow.

01

Discovery call

We start with a conversation about your organization, your audience, and what you're trying to achieve. I ask a lot of questions.

02

Research & strategy

I dig into your audience, your competitors, and your unique value. This shapes the messaging strategy for your project.

03

Writing & collaboration

I write. You review. We refine together until the content sounds like you, only clearer.

04

Final delivery

You receive polished, ready-to-use content along with any implementation guidance you need.

Not sure what you need?

Let's talk through your goals and figure out the best approach together. No pressure, just a conversation.

Schedule a Call